Fujian Provincial Department of Culture and Tourism sponsored and kick-started a online publicizing event of Fujian tourism held on 25th November at Wuyishan City and organized by Ctrip Group, a online platform of travel service. Mr. Wu Liguan, a leader of the department, attended the event. With a slogan of "Amazing Mountain and Sea in Charming Fujian" and famous anchormen, it live-streamed the province's tourist destinations, cultures sites and their routes on Ctrip's online studio. It promoted tourism discounts and products. The one-hour event received 400 thousands likes and 2.98 million views. Ctrip's platform goes on to sell the hot sales of the event.