The launching ceremony of cultural heritage publicization event for the 2020 Cultural and Natural Heritage Day (Fuzhou) was held on 11th June at Xindian Ancient Town Relic Site in Fuzhou. Mr. Wang Jinfu, the director of Fujian Provincial Department of Culture and Tourism,  and other officials from the provincial government attended the ceremony. The officials bestowed plaques of the heritage protections to representatives and inheritors of the heritage. At the event,  it held multiple activities, such as the heritage craftsmen bazaar, tea show, traditional snack show, and photo show. The event aimed at publicize the heritage and promoting tourism. It was covered by 100 more media and livestreamed, receiving 18.958 million views.